UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence Boosts Cold Calling Pipeline 33% With Cognism
UserEvidence, the leading customer evidence surveying platform for GTM teams, uses Cognism to:
- Generate on average 10 new opportunities per SDR.
- Improve cold call connect rate by 8%.
- Save ~10 hours a week on sourcing contacts.
- Enrich accounts and contacts with accurate contact data.
- Seamlessly export contacts and lists to HubSpot.
The challenge
We interviewed Amanda Newman, SDR Manager at UserEvidence, about her role and experience with Cognism.
What problems were you trying to solve?
“My job is to enable my team of SDRs to do their job as effectively as possible. We sell mainly into the US market, with a bit of EMEA and Israel as well.”
“One problem we kept running into was the low-quality US phone number data provided by ZoomInfo. This was a problem because cold calling is a successful outbound channel for us.”
“We had challenges in terms of data quantity, often finding records were missing, and accuracy of data. I began to evaluate other providers of prospecting data to see if I could find better phone data for my SDRs.”
Amanda explained the evaluation process she led. Before choosing Cognism, she considered other sales intelligence platforms like ZoomInfo, Lusha, and Apollo. Eventually, she narrowed it down to two finalists.
“After a research process that assessed Cognism as the likely challenger, we conducted a “Bake-Off” test between Cognism and ZoomInfo.”
How did Cognism perform against its competitors?
Cognism blew ZI out of the water. Cognism’s match rate was 98% vs. 72% by ZoomInfo, and we found that Cognism returned a ton more phone numbers. When we called them to verify the numbers, the call connect rate was 22% with Cognism and 14% with ZoomInfo.”
“That convinced me to make the switch to Cognism even after using ZoomInfo for about 3 years.”
Here is Amanda’s team’s perspective after making the switch:
Maggie Wise, Enterprise SDR at UserEvidence, said:
“Having emails green-star verified has been a game changer in strategising who to spend time and effort emailing.”
Peter Lopes, SDR at UserEvidence, added:
“Cognism provides a similar scope of data per contact (phone #, mobile #, email, etc.), but the in-app verification of these data points saves a ton of time when I’m prospecting.”
The solution
UserEvidence implemented Cognism for their sales team, in the SDR and AE functions. They quickly saw great results across the board.
Both teams use Cognism daily, giving them more confidence in the contacts they’re dialling and the deals they can get past the finishing line. Their marketing team also has a licence to bulk enrich CRM data.
Cognism’s efficient uploading and exporting streamlined every prospecting process, saving UserEvidence’s team multiple hours every day.
Who is UserEvidence’s ICP?
UserEvidence’s ICP comprises product marketers, customer marketers and marketing leaders located mainly in the US, with some in the UK and EMEA.
How does UserEvidence use Cognism?
This is the workflow:
- UserEvidence uses Cognism to enrich a big list of prospects pulled from LinkedIn Sales Navigator.
- Amanda’s SDR team goes account-by-account to find prospects.
- Then, they use Cognism to enrich their contact data and push it to HubSpot via Cognism’s direct integration.
- From there, they begin their outreach by adding them to cadences and cold calling them.
The results
How has Cognism helped UserEvidence?
Amanda said:
“Since onboarding Cognism, my team’s connect rates have risen substantially in just a few months.”
“When looking at the 3 months prior with ZoomInfo and in the same period of 3 months, the same team of 16 were averaging 7.6 opportunities each, totalling 121 opportunities. That’s a 33% increase in pipeline within 3 months.”
Evan Huck, CEO at UserEvidence, shared via his LinkedIn post:**
Across the whole team, we save about 10 hours a week to source the same amount of contacts, and as a result, we can source 500+ more contacts each week.”
What does UserEvidence think of Cognism’s data quality?
Cognism has super strong data quality and mobile/direct phone number match rate and coverage on our ICP. And the UI is super slick and intuitive, which enables super fast contact sourcing on LinkedIn. My SDRs and AEs LOVE it.”
Peter Lopes, SDR, said:
“The mobile phone data over ZoomInfo wasn’t even close. Cognism has better coverage and they can often verify numbers on our behalf.”
Hanna Edens, SDR, mentioned the amount of time saved when prospecting:
“With Cognism’s intelligent routing and ability to easily import/export lists, the amount of hours I save each week and each day is astronomical.”
Mike Morrissey, SDR, shared what he likes most about Cognism:
“The effortless ability to create large lists that you can seamlessly put into HubSpot. Before this process took multiple laborious steps. Now, with Cognism, I can get through triple the amount of accounts in half the time.”
Hayden Fake, SDR, commented on the confidence Cognism data provides when cold calling:**
Cognism’s data is significantly more accurate than what I was getting from ZoomInfo. The confidence this provides when reaching out to new prospects is invaluable.”
Have there been any intangible benefits to having Cognism? Amanda told us:
“We’ve seen an increase in morale due to Cognism’s slick user interface. The interface is familiar to my SDRs, who are accustomed to using ZoomInfo while offering additional UX/UI enhancements. My team finds it much easier to export to HubSpot.”
How did you find Cognism’s onboarding process?
“Onboarding was seamless; in fact, Cognism has been the easiest part of our tech stack to integrate. It’s given us zero problems. My SDR team found there was practically no learning curve to using Cognism. They were up and running within a day.”
What are your top reasons for recommending Cognism to other organisations?
“The data says it all!”
“It’s just better. I would highly recommend Cognism to other organisations. The onboarding and setup processes are super easy. My team got access to the tool and started using it within one day.”