Cognism vs Lusha: B2B Data Compared [2026]

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Cognism vs Lusha

Many Cognism customers first used Lusha, but switched when usage limits and uneven coverage created operational friction.  Cognism provides access to high-quality European data through a transparent model with a generous data allowance, designed to scale with your revenue engine.

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Feature

Lusha

Strong coverage across Europe and key global markets

Verified B2B data

Dedicated support

Predictable access to sales data

What's on this page

Comparison

Features

Compliance

Integrations

Data

Pricing

Why revenue leaders have switched to Cognism

01

30–40% reduction in tech overhead costs

Usage-based pricing models can restrict outreach and create hidden cost pressure as teams scale activity across markets.

Cognism provides predictable access to European data through a transparent model with a generous data allowance, enabling revenue leaders to scale execution without added complexity or unexpected costs.

“Price is irrelevant; it’s all about ROI, and Cognism won the battle. The decision to move from Lusha was a very easy one.” Louis, Team Sunday

02

100%increase in meetings booked

Improved connect rates lead to more conversations with qualified buyers and a higher proportion of closed–won deals.

“We used Lusha for around a year, but didn’t receive very good service. The UX wasn’t that smooth, and their data quality was poor. Lots of companies we knew existed weren’t in their database.” Jack, Lockton

03

30% higher data quality

Cognism delivers reliable European contact data, helping improve connect rates and reduce wasted outreach.

Companies can trust that records reflect real buying committees, built from verified sources rather than inferred or stitched-together profiles.

"Cognism’s data quality was about 30% better than everything else we were looking at.” Dave, Mollie

What’s the difference between Lusha and Cognism?

Lusha is often used as an entry point for teams getting started with outbound. Its freemium model and browser extension make it easy to access contact data quickly, with coverage across regions such as Benelux, Latin America and the Asia Pacific.

As organisations scale, however, requirements tend to change. Teams need reliable European coverage, predictable access to data, and confidence that records reflect real buying committees rather than inferred profiles.

Cognism is built for these conditions. It provides verified European mobile numbers, compliance embedded by default, and data delivered directly into existing CRM and revenue workflows. Pricing is predictable, with a generous data allowance that scales with your growth.

While Lusha may appear more affordable at first glance, several capabilities required for sustained European growth — such as CRM enrichment and do-not-call screening — are restricted to higher-tier plans.

Cognism includes these foundations as standard, because accuracy, compliance and consistency are not optional at scale.

Below is a side-by-side comparison of Cognism vs Lusha.

Cognism

Lusha

Best for

Cognism

Revenue teams building predictable growth in Europe, where data accuracy, compliance, and governance are strategic requirements.

Lusha

Smaller sales teams that need access to contact details and add-on features like email sequence automation.

Compliance status

Cognism

GDPR and CCPA compliant, SOC 2 accredited, with TPS and DNC screening across 15 countries and a notified database.

Lusha

GDPR & CCPA compliant. DNC lists are only included in the higher-priced tiers.

Pricing

Cognism

Two tiers. Transparent pricing with a generous, straightforward data allowance, designed to support continuous prospecting, with integrations included.

Lusha

Credit-based & dependent on team size & features. Pick from three paid packages.

Integrations

Cognism

Core CRM and engagement integrations included across all packages, including Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Salesloft, Bullhorn, Outreach and Zapier.

Lusha

Integrations include Outreach, Salesloft, HubSpot, MS Dynamics and Salesforce. Zapier integration is only included in the Scale plan.

Phone-verification/ research on-demand service

Cognism

Phone-verified mobile numbers, with an on-demand verification service.

Lusha

Not available.

Browser extension

Cognism

Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach and company websites.

Lusha

The Lusha Chrome Extension works across company domains, LinkedIn profiles (including Sales Nav), and CRMs.

Intent data

Cognism

Bombora intent data across 12 core topics, with over 100 additional topics available.

Lusha

The intent data and filter are included only in the Scale plan with up to 25 topics.

Enrichment

Cognism

API-based enrichment and on-demand CSV enrichment.

Lusha

CSV enrichment. CRM enrichment is included in higher pricing tiers.

See how Cognism compares with other GTM data platforms

[Cognism Alternatives Hub

Key features of Cognism vs Lusha

Cognism provides the data foundations required for sustained growth across Europe and beyond. It delivers accurate, compliant B2B contact and company data that integrates directly into existing CRM, revenue, and data workflows, supporting confident decision-making at scale.

Lusha offers a range of features aimed at improving access to contact data. Core functionality expands across paid tiers, with capabilities such as mobile numbers, CRM integrations and enrichment introduced progressively. More advanced delivery options, including APIs and custom workflows, are typically reserved for higher plans.

Below is a side-by-side view of Cognism vs Lusha’s features.

Cognism

GDPR and CCPA-compliant

SOC 2 accreditations, TPS & DNC screening across 15 countries & notified database.

European coverage, with global reach

Europe, North America and Asia-Pacific.

Integrations included as standard

Native integrations and APIs designed to embed Cognism data directly into CRM and GTM workflows.

Phone-verified cell phone numbers

Verified mobile numbers that materially improve connect rates and reduce wasted outreach.

Intent and signal data

Bombora intent data, alongside real-time signals covering hiring activity, funding events and technographic insights.

AI-powered search

Natural-language search across accounts and contacts, designed to support research and prioritisation rather than list scraping.

Sales Intelligence

Contextual access to account and contact intelligence, surfaced directly within CRM, LinkedIn and web workflows to support better-timed, more relevant engagement.

Enrich

API-driven and on-demand enrichment to keep CRM and downstream systems accurate and current.

Lusha

Chrome Extension

Instantly access contact details while browsing LinkedIn and company websites.

Intent signals by Bombora

Identify accounts actively researching relevant topics to prioritise outreach.

List management

Organise, save, and segment prospects into targeted lists for easier follow-up.

CSV exports and integrations

Export data or connect with CRMs and sales tools to streamline workflows (availability depends on plan).

Why teams switch from Lusha to Cognism

“We’ve definitely seen results improve since we switched from Lusha. I save 30 minutes to an hour a day and spend more time on the platform compared to Lusha because I know I’m more likely to get results from it.”

Read the full case study

100%

increase in meetings booked

Jack Hooper

Sales Development @Lockton

“Cognism brought back three times the number of phone numbers compared to Lusha and more than double the number of contacts.”

Read the full case study

200%

increase in leads and contacts.

Jack Brewster

Digital Marketing Manager @Sparta Global

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Lusha versus Cognism: Compliance

Lusha states that it is GDPR and CCPA compliant and holds ISO 27701 certification. According to its documentation, do-not-call list filtering is available only on its highest-tier package. Further detail on Lusha’s compliance approach is published on its website.

Cognism is built with compliance as a foundational requirement for selling into Europe and other regulated markets. Data governance is embedded by default, supporting organisations that need to manage privacy risk consistently across teams, regions and workflows.

“Cognism is our comfort blanket when it comes to compliance.” “Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

Read the full case study

Richard Caldicott

IT Director @Henderson Scott

In addition to GDPR and CCPA alignment, Cognism screens mobile numbers against a broad set of national and regional suppression lists, including:

Where a number appears on a national suppression list, it indicates that the individual has opted out of unsolicited calls via the relevant regulatory authority.

Cognism also provides administrative controls that allow organisations to determine whether suppressed records are visible to users. This enables teams to enforce consistent outreach policies while retaining oversight and auditability.

The Cognism platform applies compliance controls throughout the data lifecycle, including:

The result is a compliance framework designed for scale, rather than an add-on applied at the point of use.

Lusha vs Cognism: Usability & Integrations

Lusha provides a browser extension and a set of filters, with integrations into common CRM systems available on its higher-tier Scale plan. This approach supports lightweight prospecting workflows where data is accessed primarily through the extension.

Cognism is designed to operate across the full revenue workflow, not just at the point of contact discovery. The web application supports structured list building, while the browser extension delivers Cognism data and context across LinkedIn, company websites and connected CRM environments.

As teams research and prospect, Cognism surfaces relevant signals that help identify accounts and contacts showing buying intent, supporting better timing and prioritisation rather than increased activity.

Cognism also offers AI-assisted search capabilities, enabling users to identify prospects through natural language queries, structured account and contact search, or voice input. These options are designed to reduce manual effort while maintaining control over data quality and relevance.

/Cognism%20Product%20-%20Compressed/sales-companion-integrations-webp.webp)

A fair point - isn’t Lusha’s extension enough?

Lusha’s browser extension supports basic contact discovery. Cognism’s sales intelligence is designed to do more than surface data.

It performs live data validation and delivers contacts, context and signals directly into CRM and engagement workflows. This reduces manual work, improves data cleanliness and supports more consistent decision-making as teams scale.

38%

Better conversion rates (Lead Forensics)

13%

Time saved each week (UpCloud)

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Cognism vs Lusha: Databases & Data Coverage

Lusha publishes the size of its database, but provides limited visibility into how coverage is distributed by region or how phone data is validated. Its documentation does not indicate filtering by phone type or the use of phone-verified mobile numbers.

Cognism focuses on coverage quality and verifiability rather than headline volume. Dedicated research teams in Europe and the United States support depth in regulated markets, helping organisations build target account lists with confidence across both regions.

Cognism customers consistently highlight the impact of verified direct dials when operating in markets where mobile-first communication is essential. In Southern Europe and South America, access to accurate mobile numbers has been cited as a key factor in increasing meeting volume and converting pipeline into closed revenue.

At the core of this approach is data quality. Cognism provides phone-verified mobile numbers and maintains one of the most comprehensive European B2B databases.

Independent customer feedback regularly points to accuracy as the primary differentiator, particularly when compared with providers that prioritise database size over validation.

/Cognism%20Product%20-%20Compressed/sales-companion-multi-threading-webp.webp?width=1613&height=2000&name=sales-companion-multi-threading-webp.webp)

Where do Cognism and Lusha get their data?

According to its website, Lusha gathers data from the following information sources alongside its proprietary AI technology:

There’s no guesswork when it comes to Cognism’s database. Records are built using proprietary sources, complemented by third-party data providers, publicly available information, manual research and strategic partnerships.

Machine learning systems evaluate millions of data points daily, with dedicated research teams validating records to ensure accuracy and compliance. This verification process is applied consistently across the entire database, rather than selectively by region or data type.

Cognism extends this approach via its proprietary set of phone-verified mobile numbers. Each number is manually verified through direct contact, ensuring the individual and role are accurate at the point of validation. Customers can also request specific contacts through a verification-on-vemand service, which prioritises verification based on their target accounts.

This verification-led model is designed to improve confidence in outreach, particularly in European markets where mobile accuracy and consent standards are higher.

A fair question - isn’t Lusha lower cost?

Lusha’s entry-level pricing can appear more affordable at first. However, its usage-based model and tiered access to core capabilities often increase costs as activity grows.

Cognism is designed to provide predictable value at scale. Key data, regional coverage and compliance controls are included as standard, supported by a transparent model with a generous data allowance.

For organisations with sustained data usage, this typically results in lower operational friction and clearer cost control over time.

61%

success rates in European data (Toucan)

36%

Influenced closed/won deals (Openprise)

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Cognism vs Lusha pricing

**Cognism and Lusha pricing information is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

Cognism Pricing

Cognism’s pricing is designed to give revenue teams predictable access to high-quality European data, without the friction of traditional credit-based systems.

A transparent model and generous data allowance mean your team can prospect consistently, enrich records and build pipeline without second-guessing usage.

Cognism offers two core packages:

As your requirements grow, you can scale data access and enrichment to match your pipeline goals.

Lusha Pricing

Lusha’s pricingis based on credits per user. It limits access to certain features and how many contacts you can search for depending on your chosen package.

Lusha pricing plans range from Free and Solo plans to Premium and custom Scale plans. Each package includes:

You will have to pay more for additional credits, CSV enrichment and a bulk show of 25 contacts.

Intent signals, job changes, technologies, Salesforce data enrichment, and the Lusha API are all add-ons.

Trusted by Revenue Teams

See why sales, marketing and go-to-market teams rely on Cognism for accurate, compliant contact data and consistent results across European markets.

Famewall Embed

Andrei .Lehadus

I have been using Cognism as part of my business development strategy. The platform makes it easier to identify and reach the right decision-makers, based on Job titles, size of the company and more.... has a built-in AI which saves a lot of time in building filters for search. On average, has 80-90....

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★★★★★

Siddharth

The Cognism chrome extension just made finding lead contact details so easy. There were number of leads that had no contact details on other apps but I was able to find it only on cognism and it really helped me make a positive impact on my business.

★★★★★

Victoria Alonso

Cognism is a key tool in business development,helps from the marketing research previously done on the companies, until the moment we have to contact the lead. It is very mindful of Do Not Contact lists, we've never had an issue with any clients. Email verification in Cognism is the highest level of....

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★★★★★

Louis Benjamin

Top contact quality, great user experience on the platform and easy integration with outreach and SF. Couldn't do my job without cognism, essential for outbounding.

★★★★★

Jack

We’ve been using Cognism for several months now, and it has significantly improved our outbound prospecting. The data quality is excellent, accurate contact details, verified emails, and helpful intent insights. The platform is intuitive, and the Chrome extension makes it easy to capture leads direc....

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★★★★★

Petros Antoniou

We've been using Cognism for several months now, and it has completely transformed our outbound sales efforts. The platform is intuitive, the data quality is excellent, and the support team is responsive and knowledgeable. One of the standout features is the Diamond Verified data—we're consistently ....

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★★★★★

Mike

I’ve had a great experience using Cognism! The platform has significantly streamlined our lead generation process and helped us connect with high-quality prospects more efficiently. The data accuracy and depth are impressive, and the support team is always responsive and helpful. It's clear that Cog....

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★★★★★

u/nxssiye

Cognism’s been better for UK mobiles in my experience. Lusha had a lot of landlines and less accurate info, and ZoomInfo felt too US-focused.

Uplead could be an option if you want clean, verified data and don't need massive volume. It’s not the deepest UK dataset, but what’s there is reliable.

1

0

05 Jun 2025

u/DarthKinan

Lusha is your budget option - the data is okay. On par with Apollo maybe. I used it for a bit last year.

I'm consulting a team that uses Zoominfo and Cognism right now. Zoominfo is the industry standard and probably has the most data but not always the best data. Cognism we use exclusively for EMEA ....

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2

0

10 Mar 2025

.jpg_1760696917003_41fe5224-e2a7-452a-ba8c-2196aee3bafd.jpg&w=96&q=75)](https://www.g2.com/products/cognism/reviews/cognism-review-10879691)

Oliver R.

"Best in class for contact data enrichment + really easy to use"

Their data is the best I've used (versus loads of providers such as Wiza, Drop Contact, Lusha, Hunter etc) and the platform is so easy to use.

Their live chat is also amazing, I've never waited more than 10 seconds to speak to a real person.

Account manager is responsive too, which is great.

Using this....

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★★★★★

24 Feb 2025

Veer M.

"Great alternative to ZoomInfo in EMEA"

The contact data is much better in EMEA region as compared to what ZoomInfo offers, we have seen a tremendous ROI on the data acquired from Cognism for few licenses in EMEA as compared to ZoomInfo. The product team is great and is willing to accommodate our needs and asks. Working like a true partne....

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★★★★★

23 Jan 2025

Harry J.

"Lusha does the job well, but not perfect."

Switched from Cognism to Lusha but there was less data available for prospects at larger business, compared to more expensive options.

Cognism was expensive - have since moved back to Cognism as even though it is more expensive, it is better value.

★★★★★

16 Dec 2024

Michael M.

"Better than ZoomInfo, Apollo, LeadIQ"

Contact Data is actually accurate and complete, especially in unconventional industies. This is is direct comparison with ZoomInfo, Apollo, LeadIQ, and similar others.

★★★★★

01 Feb 2024

FAQs about Lusha vs Cognism

Is there something better than Lusha?

For organisations selling into Europe, Cognism is widely considered a stronger alternative to Lusha. It provides accurate, compliant European B2B contact and company data, delivered directly into CRM, revenue and data workflows.

Cognism is designed for teams that need predictable access to high-quality data at scale, with governance and compliance embedded by default. This makes it particularly well suited to revenue, RevOps and GTM leaders managing cross-border growth.

What is the best Lusha alternative?

Cognism is a leading alternative to Lusha for organisations that require reliable, up-to-date European data rather than lightweight prospecting access.

Compliance is built into Cognism’s data model, not added later, and access is not governed by credit scarcity. Data is designed to integrate cleanly into existing systems, supporting consistent decision-making as teams scale across markets.

Is Cognism a good alternative to Lusha?

Yes. Cognism is a strong alternative to Lusha, particularly for teams operating in regulated European markets or expanding beyond basic outbound use cases.

Cognism focuses on accuracy, verification and governance, helping teams work from data they can trust. Customers frequently highlight the reliability of contact records, unrestricted access to data and the platform’s ability to support CRM and RevOps workflows without added complexity.

Is Lusha cheaper than Cognism?

Lusha offers free and entry-level packages, which may appear more affordable initially. However, its usage-based model and per-user limits can make it more difficult to scale data access as prospecting activity increases.

As usage grows, additional data access is required, which can introduce cost variability and shift focus away from consistent pipeline generation.

In addition, key prospecting capabilities such as customer relationship management integrations and Do Not Call filtering are reserved for higher-tier plans.

Cognism takes a different approach. Its packages include core capabilities required for efficient prospecting as standard, supported by a transparent pricing model and generous data allowance.

Advanced capabilities such as intent data and verification on demand services are available as add-ons, depending on requirements.

All Cognism packages are built with compliance at their core, including alignment with General Data Protection Regulation and California Consumer Privacy Act standards, alongside Do Not Call list screening across 15 countries.

How does Lusha pricing work?

Lusha uses a credit-based pricing model, where one credit is consumed each time a contact’s details are revealed. Credits are tied to users and must be repurchased once exhausted, which can limit access as activity increases.

Cognism uses a transparent model with a generous data allowance, designed to support consistent prospecting at scale. Users can access contact and company data without needing to closely manage usage day to day.

This approach enables revenue teams to maintain momentum while maintaining predictable access to data as prospecting activity grows.

Is Lusha a good tool?

Lusha can be a suitable option for teams looking for lightweight access to B2B contact data, particularly for prospecting in the US.

For organisations that need deeper European coverage, stronger compliance controls and predictable access to data, Cognism is often a better fit.

What is Lusha used for?

Lusha is used by B2B teams to access company and contact data for prospecting and outreach. It is commonly applied in sales, marketing and recruiting workflows that prioritise quick access via browser extensions.

Evaluate Cognism as an alternative to Lusha

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