Published: 28 April 2026
Last updated: 11 May 2026

15 Best B2B Intent Data Providers [2026]

14 minute read
By: Ilse Van Rensburg
B2B Data, Lists & Tools

Best B2B intent data providers:

1. Cognism
2. Bombora
3. Lead Forensics
4. Demandbase
5. Foundry
6. ZoomInfo
7. Lead Onion
8. 6sense
9. DemandScience
10. Leadfeeder
11. IntentData.io
12. Datarade
13. G2
14. TrustRadius for Vendors
15. Lusha

B2B intent data providers allow sales and marketing teams to track customers’ digital activities, giving them insight into their interest in your product.
When you understand these signals, you can engage prospects more effectively, increasing the conversion odds. Ultimately, by better understanding their needs, you can drive more sales, faster.

What are some B2B intent data providers?

We’ve done the hard work and whittled it down to the top intent data providers. There are plenty of options on the market, but these are the ones that are really worth considering.

Here’s a quick summary:

• Broadest third-party coverage: Bombora, 6sense, Demandbase
• First-party (your data only): Leadfeeder, Lead Forensics
• Review-based high-intent: G2, TrustRadius
• Marketplace-style: Datarade, IntentData.io
• Hybrid (intent + contact data): Cognism, ZoomInfo, Lusha

1. Cognism

Cognism is a sales intelligence platform that provides company and contact data. It’s partnered with Bombora, the leader in intent data, to provide users with high-quality, accurate, and compliant intent signals.
Users of Cognism can find organisations in their ICP that demonstrate real intent to buy through increased brand searches. These signals are also valuable for reducing churn or identifying other tools prospects are considering (e.g., competitor brand searches).
Cognism’s intent data also contains an array of buying signals, including job changes, funding alerts, M&A notifications, and more. Signals like these are a big advantage to sellers. For example, companies that recently raised funding are 2.5 times more likely to adopt new solutions. Cognism signal data helps SDRs and AEs surface deals that are more likely to close.

Features:

• Data quality and compliance: Cognism is the only B2B contact data provider purpose-built for mid-market and enterprise companies selling into Europe, with local expertise and data fusion models that self-correct for accuracy.
• GTM intelligence platform: The Cognism platform turns data into actionable insight, so your sales team knows when and why to act.
• Data infrastructure and delivery: Cognism’s API and DaaS solution delivers data wherever you need it.

Intent data provider review for Cognism:

“Our sales cycle is typically 6-8 months long. With Cognism, we saw ROI in 8 weeks from intent data and direct dials. One deal pays for a year’s Cognism subscription.”

George McKenna
Head of Cloud Sales @Ultima

8 weeks
taken to achieve ROI

Pros:

• Leverage intent data to identify when prospects are searching for your brand or related high-intent terms that mean they’re in-market to buy
• Identify accounts that are likely to be in-market soon after receiving funding, undergoing a leadership change, or coming to an end on their competitor contract
• Prevent churn by identifying customers who are searching for competitors

Price:

• Two packages to choose from: Standard and Pro.
• All packages include access to high-quality European contact and company data, including phone-verified mobile numbers, contextual signals and integrations with leading customer relationship management and engagement platforms.
• A transparent pricing model with a flexible, easy-to-manage data allowance supports consistent prospecting and enrichment across teams.
• Advanced capabilities such as intent data, an on-demand verification service, and premium data access are included in Pro, with additional enrichment and data services available depending on requirements.

See Cognism's Pricing

2. Bombora

Bombora is a leading provider of buyer intent data, delivering up-to-date, premium-quality data built on consent. A co-op system powers it; data is not siphoned or scraped. For this reason, top B2B intent data providers like Cognism leverage Bombora’s data within their platform.
Bombora tracks prospects’ digital journeys across a vast network of 5,000+ B2B websites. These signals empower sales and marketing teams to focus their resources on companies in the market to buy.
Bombora supplies an exclusive dataset-70% of the data collected isn’t available elsewhere! This intent data provider considers a company’s typical content consumption. Anything significantly above that threshold is flagged as intent.

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Features:

• 12,000+ intent topics
• Consent-based data is collected from a cooperative of 5,000 B2B sites where B2B buyers search for solutions
• 70% of its dataset is exclusive to Bombora
• Considers the historical baseline or typical content consumption when calculating intent

Pros:

• Easy to run and review reports
• Good CRM integration
• Excellent customer service

Price:

• Not available publicly

3. Lead Forensics

Lead Forensics helps fuel marketing campaigns with high-intent first-party data that converts and uplifts B2B marketing results.
It’s a good intent data vendor that provides real-time prospect identification and deeper insight into your customers’ online buying behaviour.

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Features:

• Real-time prospect identification
• Paid search keyword identification
• Lead analysis

Pros:

• Easy-to-navigate intent data platform
• Accurate visitor behaviour tracking
• Helpful in-depth reporting

Price:

• Not available publicly

4. Demandbase

Demandbase is a buyer intent data provider for reaching prospects close to making a purchase. It reveals who’s showing interest in your software and others like it.
Demandbase offers a comprehensive suite of products. Alongside Account Intelligence, there is Advertising Cloud and Sales Intelligence Cloud.

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Features:

• Real-time intent
• AI-driven account identification
• Account-based advertising

Pros:

• User-friendly interface
• Concise ad targeting and budgeting
• Person-based ad targeting

Price:

• Not available publicly

5. Foundry

Next on our list of B2B intent data providers is Foundry - a platform for account-based marketing (ABM). It allows you to reach your priority accounts with topics that truly resonate.
Foundry’s proprietary intent data database can predict which accounts are actively in-market. This data complements your first-party data and can help you convert more stakeholders in your target ABM accounts.

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Features:

• Ad campaign creation
• Display advertising
• Web Personalisation

Pros:

• Easy to use
• Lots of targeting options
• Excellent reporting

Price:

• Not available publicly

6. ZoomInfo

ZoomInfo is an intent data provider for B2B. It includes real-time intent signals and lets you build automated workflows that integrate with your tech stack.
You can also use the tool to enrich existing customer records with ZoomInfo intent signals and firmographics.

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Features:

• List quality
• Company information
• Filters and segmentation

Pros:

• Business hierarchy information
• Automated workflows
• CRM integrations

Pricing:

• ZoomInfo’s pricing plans are not publicly available.

7. Lead Onion

Lead Onion helps B2B companies drop high-intent prospects into their marketing and sales funnel. It is a B2B data solution, sales enablement and lead intelligence platform.
It includes built-in communication tools that let marketers contact the most interested leads. Lead Onion also provides resources alongside the product, such as best practices, tutorials and case studies.

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Features:

• Unlimited contact storage
• Contact lists that match your buyer persona
• Advanced segmentation tools

Pros:

• Straightforward to use
• Accurate intent data
• Website, social and topic B2B intent data

Price:

• Approximately $500 to $3,000 per month

8. 6sense

6sense is an ABM provider with integrated intent data.  It identifies the best accounts, contacts, and times to reach out.
6sense provides intent signals and predictive capabilities, enabling you to create personalised experiences. It’s best known for its ABM capabilities.

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Features:

• Use AI to predict the optimal time to engage with leads
• Information on the prospects’ buying team
• Committed customer service team

Pros:

• Detailed segmentation
• Great onboarding and customer support
• Deep behavioural insights

Price:

• Not available publicly

9. DemandScience

DemandScience is one of the leading B2B intent data providers that assist with data and lead generation. It speeds up the sales process by identifying buyers with real intent to buy.
The software enables you to enrich your own data sets and access analytics. The forecasting component helps you to make informed decisions with intent data.

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Features:

• GDPR compliant
• 70 million vetted contacts
• Target users who are a good fit with their tech stack

Pros:

• Excellent UX
• Comprehensive analytics
• Great customer success

Price:

• Not available publicly

10. Leadfeeder

Next up on our B2B intent data providers list is Leadfeeder. It provides information on which companies visit an organisation’s website. It also identifies website visitors and reveals user behaviour. This allows you to focus your energy on high-intent leads.
On top of this, Leadfeeder syncs directly with your CRM.

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Features:

• Identify companies to target
• Create B2B intent data reports on visitors
• Rank leads based on engagement

Pros:

• Intuitive workflows
• Data updates in real-time
• Helps close more sales

Price:

• Approximately $0 to $99 per month

11. IntentData.io

IntentData.io provides high-intent leads and their contact information. Information about the specific action(s) causing the intent signal is available.
Some vendors only provide intent data at the account level, which can lead to guesswork. The contact information from IntentData.io includes the individual’s name, phone number, email address, and social media handles.

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Features:

• Real-time data
• Diverse CRM integration
• GDPR compliant

Pros:

• Intuitive to use
• Transparent process for sourcing buyer intent data
• Customisable filters

Price:

• Not available publicly

12. Datarade

Datarade is an intent data provider that enables marketers to source buyer intent insights from 2,000 data vendors to engage high-quality leads.
It contains a search engine tool to help organisations find data that meets their needs.

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Features:

• Global market insights
• Extensive data categories
• Expert help with optimising B2B intent data

Pros:

• Comprehensive lead info
• 210 different categories
• Sourcing advice

Price:

• Free, but commission paid upon purchase

13. G2

G2 works as a B2B intent data provider in the tech sector. As a B2B software review site, around 100,000 unique companies are on the platform.
Sell.g2.com (owned by G2) is where you create a profile for your software. This is where G2 intent data comes into the equation. You can discover companies searching for the type of solution you offer. G2 sources this intent data by identifying people who are looking at software reviews that interest them.
G2 is free initially, but its cost increases as your business grows.

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Features:

• Multi-channel attribution
• Integrations with many tools
• Churn risk insights

Pros:

• Advanced filters
• Significant reach
• Great customer success

Price:

• It’s free initially, but the cost increases in bands depending on your company size. The cost of these bands is not publicly available

14. TrustRadius for Vendors

Like G2, TrustRadius is a buyer intent data review platform for B2B software companies. The site has over 12 million annual visitors. They’ve recently joined forces with HG Insights, the revenue growth intelligence platform.
With the Ultimate+ package, vendors have access to category-level intent data. This allows vendors to target visitors to their own product pages and to competitors’ product pages.

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Features:

• Embed reviews on your website
• Intent data
• TrustQuotes Library

Pros:

• Simple UI
• Well structured
• Personalised support

Price:

• Get in touch to learn more about pricing

15. Lusha

Lusha is a B2B intent data provider for sales teams. It supplies contact information, and the Chrome extension lets you quickly access your prospect’s contact details.
Its intent signals, identifying companies searching for a solution you offer. This enables sales to reach out when relevant.

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Features:

• Data enrichment
• CRM integration
• Search function
• Chrome plugin

Pros:

• Good UI
• Responsive customer service
• Integrations

Price:

• Packages include Free, Pro, Premium, and Scale.
• Pricing is based on credits per user.
• The Lusha website provides precise pricing information.

FAQs

What are the best B2B intent data providers?

The best buyer intent data tool depends on your business requirements.

Are you looking for a stand-alone tool that provides customer insights or a provider with built-in intent signals?

Is your main purpose to use intent signals for B2B marketing, sales, financial services, or general outreach?

Here are our top options based on these functions:

What are buyer intent providers?

An intent data provider is a powerful resource that enables you to better understand your customers.
With B2B intent data, you can identify:

• Customer needs
• Customer interests
• Purchasing behaviour

With this information, you can adjust your sales and marketing game plan. This allows you to target potential customers at the right time and with the right message—a refined approach.

What should you look for when evaluating a list of buyer intent data providers?

The buyer intent data software market is highly competitive.

It’s easy to feel overwhelmed when looking for the right one for your business. But don’t worry; we’ve got you covered.

These are the key factors to remember:

• Reporting - Analytics help track progress, evaluate campaigns and inform strategy. Make every moment count!
• Customisation - Powerful filters and segments help you reach your desired audience with precision.
• Integrations- Ensure compatibility with your tech stack; always check.
• Pricing- Consider whether you’re getting value for money by weighing the features against their monthly cost.
• Reviews - There’s real value in checking out online reviews. They provide a sense of features, how the tool works and the support on offer.

What types of data do buyer intent providers offer?

There are two key types of intent data a provider might offer: first-party and third-party. Here’s what each means in more detail:

• First-party data: Belongs to you and your company only. For example, if website users interact with your website pages or submit a survey response, any data you collect is first-party.
• Third-party data: Is information outside of your company’s collection and bought from third-party vendors. Your competitors will have access to this information, too, should they find a supplier. Examples include website visitor data, intent based on brand searches and technographics.

Why are intent data providers for sales conversion?

Most interactions with your brand happen before your prospect reaches out for a demo. Whether they’re shortlisting tools, have just received venture capital, or are looking for an alternative, intent data helps you pinpoint your target accounts’ buying behaviour.
It’s crucial for:

1. Identifying high-intent accounts to improve close rates.
2. Segmenting and creating your ABM target list.
3. Reducing churn and discovering at-risk accounts early.

Let’s look at each in more detail.

Identifying high-intent accounts to improve close rates

Intent data will enable sellers to find high-intent accounts searching for your product. You can determine whether this prospective account is likely in-market to buy using data such as increased brand searches or website visitor data.
Other key indicators are also available, such as funding alerts, job changes, and M&As. Maybe your previous champion has moved to a target account, signalling an increased likelihood of the deal closing.

Segment and create your ABM target list

Intent data also has some great use cases in ABM. For example, you can use available technographics data to create a segmented list of contacts who have shown intent to move from your competitor. With a personalised landing page, this campaign is far more likely to get engagement and eventually lead to a sale.

Reduce churn and discover at-risk accounts early

Take measures to prevent churn before it happens. Intent data helps your business catch signs your customer is evaluating other tools early. This will enable your customer success team to get ahead and re-engage the account before it’s too late.